Top 5 Social Apps on Android in Bulgaria - Q1 2025

In the first quarter of 2025, the performance of top social apps on the Android platform in Bulgaria showcased varying trends in terms of downloads, revenue, and active users. This analysis is based on data from Sensor Tower.

TikTok - Videos, Shop & LIVE saw its weekly revenue peak at approximately $47K in late February, with a slight decrease towards the end of March. Weekly downloads started strong at around 25K, gradually declining to about 14K by the end of the quarter. Active users remained robust, peaking at over 894K in January and ending the quarter with around 833K.

Facebook maintained a steady revenue flow, reaching its highest at $1.5K in early March. Weekly downloads fluctuated, starting at 21K and dipping to 13K mid-quarter, before rising to 16K. Active users consistently hovered around 1.7M, demonstrating stable engagement.

Grindr - Gay Dating & Chat experienced a notable revenue increase in late February, peaking at $1.6K. Download numbers remained relatively low, with a slight increase towards the end of March, reaching 374. Active users showed a gradual increase, ending the quarter at over 4.1K.

Instagram had a modest revenue peak at $1.4K in early March. Downloads saw a decrease from 14K to 9K mid-quarter, with a recovery to 11K by the end. Active user numbers remained high, with a slight dip in March but closing at around 1.1M.

Spin the Bottle: Chat Rooms showed a significant revenue increase in late January, reaching $1.5K. Downloads were relatively stable, with a slight uptick towards the end of the quarter. Active users increased steadily, ending March with 1.2K.

For more detailed insights and data, visit Sensor Tower.